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From the Blog
We have seen the deft marketing uses of selfies with the famous Ellen Degeneres Oscar selfie and controversial selfie taken by David Ortiz during a visit by the Boston Red Sox to the White House, all sponsored by Samsung. Selfie, as defined by the Oxford Dictionary, is “A photograph that one has taken of oneself, […]
Crowdsourcing news, aka “Citizen Journalism” has detractors. It often creates an unmanageable volume of content that must then be managed by professionals who prefer being on the ground using their hard earned skills to tell reliable stories from the beginning. Crowdsourcing news is here to stay and cannot be dismissed. But it’s just one of […]
In the 48 years of its existence, the Super Bowl has grown to become an international event where the game itself is almost of secondary importance. Each year more people tune in just to watch the creative television spots and half time entertainment. This year, approximately 111.5 million people tuned in worldwide; with 111.3 million […]
Scoopshot is an easy way for us to get content from mobile photographers. It has extended our reach towards our audience and people can easily send eyewitness photos to us.- Ulla Rannikko, Executive producer – MTV3 Finland
With our Finnair branded photo task, we got 816 authentic images from air travelers around the world – and bought 45 of those for our Annual Report while getting our brand in front of hundreds of thousands of trendsetters. Excellent experience for us!- Manti Väätäinen-Pereira, Communications Specialist – Finnair
My aim is to have 50% of our photos delivered by Scoopshot. We want to move away from the big press agencies who all sell the same generic images. Smartphone cameras are getting better and better. We want to be different.- Robert van Brandwijk, Editor in Chief – Metro Netherlands