Howdy! Scoopshot’s here to help save you time and help you engage with your audience. Here are a some launch elements to get you started and energize your community.
First things first, send tasks on a consistent basis coupled with editorial and ad banner support, to keep your program top of mind with your audience. If you have any questions or experience any problems get in touch with our super supportive support team.
Eager to launch Scoopshot full speed from day one?
To get started, download the launch guide!
A well-planned launch is critical. You can gather a significant number of new Scoopshooters quickly, which enables a vast variety of up-to-the minute crowdsourced content. After the launch, spreading the word about the Scoopshot application increases momentum.
Editorial launch example
Metro, Sweden
The most successful launches include an editorial piece about the launch, this is the most efficient way to recruit new local Scoopshooters. Metro’s first editorial article led to 3,500 users registering with 1,000 photos sent to a task. You can access the Metro Launch article here. Metro Sweden gathered 9,000 registered users within four days by smartly combining editorial and advertising announcements.
Ads
Ads are a key tool to keep your content engagement program top of mind with your readers. Here are some sample ads created by our customers.
Mobile App download link
With our helpful links, you can easily direct your readers automatically to download the free Scoopshot app. By replacing [YOURNAME] with your online domain name (see below). We can track the origin of each download. Here are the device-specific links:
For iPhone: https://store.scoopshot.com/app/YOURNAME/ios
For Android: https://store.scoopshot.com/app/YOURNAME/android
Fro Windows Phone: https://store.scoopshot.com/app/YOURNAME/wp
Calendar
Here is an editorial calendar to help support audience and community engagement. It is populated with key success elements including a launch article, sending tasks, buying photos or videos and publishing news images. The consistent presence of articles, photos, videos, banners and tasks will be the foundation of your success. Get your 2014 editorial launch calendar here.
Writing great tasks
Tasks that engage your crowd are a crucial part of your ongoing effort to energize your audience. We have provided a written task example as well as a list of tasks ideas. Each task should be a simple call to action that can be easily understood at a glance, on a small smartphone screen.
Your task title should be around 50 characters, and the headline should be in CAPS, beginning with the words PHOTOS NEEDED. Your task description should be a maximum of 500 characters and include relevant hashtag suggestions. Here is an example of a task.
PHOTOS NEEDED: MOBILE PHOTOGRAPHERS
Earn some bucks by shooting photos of you or your friends using a smartphone camera. Shoot a variety of images including selfies, creative close-ups and distance shots using the hashtag #selfie. You will earn $10 for every photo we buy so keep them coming and good luck.
Task ideas
Task ideas for best community engagement:
•What’s for Breakfast?
•Favorite food?
•Show us your coffee cup
•Show us your adorable dog or cool cat
•How does your garden grow?
•Weather – rainbows, clouds, storm?
•Show us the potholes in town
•Nicest place in town?
•Ugly places in town?
•What did you do this weekend?
•Did you attend a festival or event?
•What’s Cooking?
•How do you stay fit?
•Hottest Day or Coldest Day
•What’s on the BBQ?
•Your Favorite Drink?
•Football Scores – Who is going to win the match?
•Best Place in Town?
•Ugliest Place in Town?
•Where does the government need to repair the street?
Other resources
