New Reality of Newsrooms
For America’s newsrooms, the last decade has brought a hard dose of reality. Editorial staffs have shrunk, most by 50% or more. Photo staffs, traditionally small at most papers, have been impacted disproportionately. Ironically these cuts come at a time when photos and videos have become more important to news operations, particularly on the Web, […]
Crowdsourcing Revolution
It wasn’t long ago that newspapers and broadcasters had to rely on the occasional letter to the editor for anything even remotely considered a two-way conversation with their audiences. Today, among a long list of things, they can interact by making comments, holding chats, creating online surveys and encouraging users to post feedback on their […]
Brands Waking Up To User Generated Images
The CEO of Scoopshot, Petri Rahja, told GoMo News that brands are starting to wake up to the value of user-generated images. Not only are they utilising Scoopshot’s services for their marketing and advertising requirements, they are now actively commissioning ‘campaigns’ from his company. One of the best examples of this was a campaign commissioned […]
Scoopshot Wins Mediapost 2014 Appy Award for Design Excellence!
Scoopshot won at Mediapost’s 2014 Appy Awards Wednesday, May 21 in New York City. Scoopshot edged out Kenneth Cole and H&R Block for Design Excellence in the Marketing and Advertising category! Scoopshot is the leading platform for mobile photo and video crowdsourcing serving 70 clients with 515,000 Scoopshooters in 177 countries. Clients include Gannett, USA […]
Doritos Utilizes UGC to Create Community Engagement
In the 48 years of its existence, the Super Bowl has grown to become an international event where the game itself is almost of secondary importance. Each year more people tune in just to watch the creative television spots and half time entertainment. This year, approximately 111.5 million people tuned in worldwide; with 111.3 million […]
Content marketing – with or without a rocket scientist
These days everybody is talking about content marketing. According to Google Trends, web searches based on the term “Content Marketing” are up 400% since January 2011. While trends may come and go, there are some very real and some very good reasons why every sales-oriented person should be looking into content marketing right now, and […]