Crowdsourcing Revolution

Crowdsourcing Revolution

It wasn’t long ago that newspapers and broadcasters had to rely on the occasional letter to the editor for anything even remotely considered a two-way conversation with their audiences. Today, among a long list of things, they can interact by making comments, holding chats, creating online surveys and encouraging users to post feedback on their […]

Brands Waking Up To User Generated Images

Brands Waking Up To User Generated Images

Posted by on Jun 6, 2014 in Brands, Design, Media, News | No Comments

The CEO of Scoopshot, Petri Rahja, told GoMo News that brands are starting to wake up to the value of user-generated images. Not only are they utilising Scoopshot’s services for their marketing and advertising requirements, they are now actively commissioning ‘campaigns’ from his company. One of the best examples of this was a campaign commissioned […]

Scoopshot Wins Mediapost 2014 Appy Award for Design Excellence!

Scoopshot Wins Mediapost 2014 Appy Award for Design Excellence!

Posted by on May 22, 2014 in Brands, Design, Media, News | No Comments

Scoopshot won at Mediapost’s 2014 Appy Awards Wednesday, May 21 in New York City. Scoopshot edged out Kenneth Cole and H&R Block for Design Excellence in the Marketing and Advertising category! Scoopshot is the leading platform for mobile photo and video crowdsourcing serving 70 clients with 515,000 Scoopshooters in 177 countries. Clients include Gannett, USA […]

Ethical, Social and Crowdsourced Newsgathering

Ethical, Social and Crowdsourced Newsgathering

Posted by on May 5, 2014 in Media, News | No Comments

As a participant in a working group formed by the Online News Association (ONA) and a long time photojournalist I have been putting much thought into the challenges facing those who gather news via social media other crowd based resources. ONA has identified five key challenges facing modern, digital editors and publishers. I’ve listed them […]

USA Today High School Sports Partners with Scoopshot

USA Today High School Sports Partners with Scoopshot

Posted by on May 2, 2014 in News | No Comments

USA TODAY High School Sports, the nation’s leading source for high school sports news and information, has entered into a strategic partnership with photo crowdsourcing service Scoopshot® to provide photo and video coverage for up to 18,000 high schools across the country, beginning with the 2014-15 scholastic season. Scoopshot, a part of the P2S Media […]

Doritos Utilizes UGC to Create Community Engagement

Doritos Utilizes UGC to Create Community Engagement

Posted by on Apr 4, 2014 in Brands | No Comments

In the 48 years of its existence, the Super Bowl has grown to become an international event where the game itself is almost of secondary importance. Each year more people tune in just to watch the creative television spots and half time entertainment. This year, approximately 111.5 million people tuned in worldwide; with 111.3 million […]

Images Are Not Free

Images Are Not Free

Posted by on Mar 27, 2014 in Investor relations | No Comments

A somewhat prevalent discussion in the media space surrounds the topic of “free” content. In truth, there is no such thing. Based on the plethora of online images, for example, there’s an impression of little or no cost, but a close examination reveals many hidden expenses and pitfalls that publishers now face on a daily […]